Several decades ago, when the Green movement was getting under way, a panellist in a discussion on British TV said, with a considerable degree of prescience: “The Green movement is just an excuse to sell everybody everything all over again”. Today, much the same could be said about Artificial Intelligence. AI is being promoted to sell everything from washing machines to air conditioners to software to web platforms. Programs which one has used in the past for the most mundane activities – writing text, sending emails, opening and reading documents – have suddenly sprouted an “AI” button in their latest iteration, the use of which is promised to increase one’s output and enrich one’s experience of interacting with the program.